West 14th

West 14th makes soft second skin leathers with quality craftsmanship. With clean lines and high-impact details, these fashion-forward pieces add gritty glamour to any wardrobe.

Working with West 14th since it's inception means that we were able to craft a consistent brand message that worked hand-in-hand across all areas of the business. From brand creation, to packaging, website design, online marketing and continued brand maintenance.

The identity created combined aspects of the brands namesake, New York City. Modernity was blended with a healthy dose of edge to create a graphic stamp that could be applied as a mark to all garments. Materials and secondary colours were selected to contrast with the smooth and refined texture of leather, and taxi cab yellow was introduced into the garment detailing as a subtle reminder if the City's colour.

The website and online presence of West 14th is designed to exhibit the wear and function of each garment, and to inspire customers with the use of photography and studio sections. Customers are guided through the checkout process, and communicated to regularly with constant website updates and electronic newsletters.

The eCommerce website was developed by Mint.

Services Provided

Brand Creation
Website Design
Online Marketing Design
Look Books
Packaging
Project Management
Print Management

Hi.

West 14th

Services Provided